I just accidentally found this press release dated back to 2015. Yes, I’ve been helping people reach their fitness potential for a long time.
In 2014 I was certified as a Functional Aging Fitness Specialist by the Functional Aging Institute
In 2016 I was also certified by the National Academy of Sports Medicine (NASM) for short, as a Senior Fitness Specialist.
Now I’m not going to tell you when you decide to believe you’re a senior. If you were on the PGA tour that would mean anyone over 50. I can tell you that when I turned 50 I did not think of myself as a senior!
The US Government considers you a senior at age 62. I’m almost 2 birthdays past that and I’m not gonna call myself a senior. When I turn 80, that’s when I’ll give it. Hey, that’s just me…
Here’s the Press Release
PRESS RELEASE _FOR IMMEDIATE RELEASE
Fitness Expert Brett Cohen Creates Ground-Breaking “Fitness Over 50” Program for Baby Boomers, Seniors, and Golfers.
Brett Cohen is the founder of “Fitness By Design” (www.fitnessbydesign.nyc), a premier resource for fitness and wellness solutions for anyone over 50 looking for reliable fitness, nutrition, and lifestyle information.
New York, NY – September 10, 2015. Brett Cohen, BS, CPT, TPI is the founder of Fitness By Design, a private training company specializing in personal training, nutrition & lifestyle coaching, and sports preparation. A Professional Speaker and Author, Brett has been involved in the fitness industry for over 16 years now and currently specializes in working with individuals over 50. He is the only trainer in NYC Certified as a Functional Aging Specialist by the Functional Aging Institute. In addition, Brett is certified by the prestigious Titleist Performance Institute as a Golf Fitness Instructor.
His background in fitness, nutrition, and the promotion of positive lifestyle changes, combined with his professional presentation skills, provide an ideal fit for both golf enthusiasts and those in the “Baby Boomer” generation and beyond.
Brett has just written two eBooks: One for Boomer and Seniors and one for Golfers:
- “Key Strategies to Living Longer, Getting Stronger and Enjoying a Higher Quality of Life!”
- “9 Strategies to Longer Golf Drives, Lower Golf Scores and Fewer Golf Injuries”
Additionally, there is a Free Report available on his website called:
“6 Age-Defying Strategies You Can Use Today!”
Brett’s most recent focus is the launch of his “Fitness Over 50” program. A unique fitness program tailored to the unique needs of clients over age 50.
What is “Fitness Over 50”?
This program is an effort to address the fitness needs of the 77 million plus baby boomers and seniors at all fitness levels through the use of testing and customized workout program design.
The “Fitness Over 50” program includes; physical assessments, individualized exercise programs, as well as nutrition and lifestyle coaching created for individuals in this age group.
Why Did You Create This Program?
“When I examined the options in the fitness industry for clients over 50, it was clear that most of them are designed for the 20 and 30-something crowd,” says Cohen. “These programs are simply not appropriate for everyone over 50. There was no appropriate testing and zero modifications to meet the highly specific needs of this population. This program provides that solution.”
Why Focus On The 50+ Population?
Well, there are several reasons. First, I just turned 54 myself, and even though I’m very fit I can appreciate what happens in an aging body so I can empathize with this population and the physical challenges they face as they get older.
Secondly, boomers and seniors have different needs than what the traditional fitness industry focuses on. Fitness trends tend to target a much younger audience. For the most part, boomers and seniors aren’t looking to get “Big Guns” or “Six Pack Abs”. They simply want to feel better and move better. They want to maintain functional capacity over the course of their lives as well as maintain independence and prevent disability.
“This is why I committed to training clients over 50”, says Cohen. “Treating you the same as some ‘twenty-something’ is simply criminal!” You need a program that allows you to do more of the things you NEED to do, LIKE to do, and WANT to do, easier, better, and with less discomfort. This program provides that solution.”
For more information on “Fitness Over 50”, visit: www.fitnessbydesign.nyc
Call: (917) 596-8485
NOTE: The above website is no longer in service.